Specialized Medical Content

Patient Engagement Matters

The Assignment

A body of practical and meaningful online Patient Communications on highly specialized Medical Research and Development topics.

The Approach

For such a specialized medical content, the end user requirements are key. If the patients’ needs are met through the communications, they can lead to a significant improvement in the patients’ lives.

The Solution

Understanding the end user requirements was the starting point for the planning process. A communication rapport was established with the medical business leadership, to understand the categories of the medical content to be developed. Creative Thinking and Visualisation skills were used to structure reader-friendly templates and formats for the Communications. The Write & Design team invested substantially in adequate and meaningful research to ensure authenticity of the specialized Medical Research and Development topics. Original and thought-provoking content was generated with the aim of connecting with practical, real-life situations of the target patient population.

Attribution for images: Unsplash.com, Pixabay.com, Pexels.com

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