Global Business Expansion
The Assignment
The European Biotechnology Start-up wanted to expand its market on the global map (US, UK, Africa, Middle East and South-east Asia).
The Approach
Creative thinking and visualisation is essential to design an effective Digital Marketing campaign.
The Solution
It is important to manage the situation at multiple levels.
A Rapport with the business leadership is essential to delineate the Core Competencies relevant for the Global Market.
An optimal combination of Business Writing + Creative Writing + Visual Design + Marketing Acumen + Long-term Planning is key to a successful Digital Marketing Campaign.
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