Digital Marketing Strategy

Global Business Expansion

The Assignment

The European Biotechnology Start-up wanted to expand its market on the global map (US, UK, Africa, Middle East and South-east Asia).

The Approach

Creative thinking and visualisation is essential to design an effective Digital Marketing campaign.

The Solution

It is important to manage the situation at multiple levels.

A Rapport with the business leadership is essential to delineate the Core Competencies relevant for the Global Market.

An optimal combination of Business Writing + Creative Writing + Visual Design + Marketing Acumen + Long-term Planning is key to a successful Digital Marketing Campaign.

Attribution for images: Unsplash.com, Pixabay.com, Pexels.com

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