Child Psychology

Community Involvement Initiative

The Assignment

To create a body of content that is both medically sound (in Child Psychology) and reader-friendly (for an online audience).

The Approach

Understanding the Client’s truth (to add social value) behind presenting the Child Psychology content is the beginning point. Creative thinking and visualisation helps establish a bridge between the medical content and its application in a social context.

The Solution

It is important to translate the medical content, without compromising its meaning into a simpler version. The Write & Design team was required to develop the content to suit the client’s expectations, in a specific timeline and budget limitation.

Attribution for images:,,

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