Business Joint Venture

Bridging Cross-Cultural differences

The Assignment

The Korean Biotechnology Company was seeking for an appropriate Partner to facilitate its entry in the rapidly growing Indian Market.

The Indian Business Entity wanted to ensure its local business interest, while expanding its Service Portfolio on the Global Map.

The Approach

Collaboration is the key. Creative thinking and visualisation is essential to identify the unique advantages of both the Joint Venture Partners.

The Solution

It is important to manage the situation at multiple levels. A Collaboration Platform was created between both Partners. The Write & Design team developed the documents and presentations to crystalize the mutual advantages. Both creative Visual Design and original Content Writing skills were employed for maximum effect. Our Leadership contribution towards achieving a formal agreement during the Board Room negotiations was equally important.

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